This helps customers better navigate the fashion website so they can find exactly what they’re looking for. The drop-down from the top navigation goes into even more detail. It in, it includes “New Arrivals” (so customers can find the latest products), “Petites” and “Tall” so that customers with different body shapes can find the right products, and even seasonal products with its “Holiday Shop.” The fashion website Ann Taylor has a great customer friendly top navigation menu. This feature on the women’s fashion website helps the brand increase their average order value so they can generate more sales from a single customer. For example a 5’9” model wearing a large or a 5’4” model wearing a small.įabletics also has a Shop the Outfit section which allows customers to buy the whole outfit set rather than just the leggings. When you head over to the product page, customers are able to select different models for the main picture. But you’ll still have the option of buying items in different sizes in case you plan on buying for a friend. Before you can even see the collection of products, you’re required to go through a quiz asking questions about which compression level you prefer for your apparel, high rise or mid rise preference, length of leggings, color preferences, and more.Īfter filling out the personalization quiz, you’ll be shown items in your clothing size automatically. Fableticsįashion websites such as Fabletics center around a personalized experience for the customer. As with other fashion websites, there’s even a complete the look section which typically includes the accessories the model is wearing but sometimes offers other suggestions to create a stunning outfit. And it even lists the size customers ordered to help you see what it looks like on different body types. Seeing how other customers in different sizes or different colors look in the product can really help you envision what you’ll look like as well. But their Fan Photos/Customer Reviews are my favorite. (And I’ve received an email for a back in stock item so they really do send it). If you try to order a size but it’s sold out, you can send your email to be notified when more returns to stock. Their product page is always exceptional for the customer. During seasonal events, there are collections added for women’s clothing for that event such as Holiday at Christmas. Their website is filled with playful copy, colorful and large images, and a user friendly website design experience. Women’s fashion websites for inspiration Lulusįashion websites like Lulus deliver an exceptional online experience to customers.
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