![]() ![]() The perfect inscription at the base of the column has always been a mystery for typography enthusiasts. in Rome by the emperor Trajan to celebrate his victory in the Dacian Wars. Twombly was inspired by the letters chiselled into the base of Trajan’s Column, a monument erected in 113 A.D. Although it was designed in 1989 for Adobe by the American Carol Twombly, it has much older origins – indeed, it is considered by some to be the oldest font in the world. The font used for the title of The Game – Trajan – has an interesting history. ![]() In The Game he opted for the latter: in just few seconds, the image of the puzzle pre-empts what will happen shortly to the life of the lead character. “ help set the scene, and you can do that elaborately or you can do it minimally”. “I don’t believe in decorative titles - neato for the sake of being neato”, David Fincher noted in a long interview with Art of the Title. Just watching the opening titles is enough to reveal the American director’s versatility: they are light-years away from the credits of his previous film, as minimalist as you could possibly imagine, featuring only a single screen, the title of the film and a puzzle that breaks up into infinite pieces. It was David Fincher‘s third film, released in 1997 after the enormous success enjoyed by Se7en. The Game describes a rich businessman whose brother gets him involved in a strange role-playing game that will slowly turn his life upside down. You can find detailed information on these titles, including a storyboard and interesting additional materials, here. According to their creator, the titles took on “a life of their own”. ![]() The entire scene was intentionally put together using analogue tools, which naturally produce more technical inaccuracies. As Kyle Cooper revealed in an interview, the idea was that spectators should feel like the film’s typography was created by the unknown serial killer himself.Ĭreating the lettering was not a simple process: the characters were first handwritten on black cardboard then transferred onto film, before being made even more smeary in post-production. Se7en’s typography was created by mixing handwritten text with characters in Helvetica, one of the most popular and widely used fonts in the world: the two overlap nervously and inaccurately, increasing the feeling of angst in the scene. ![]() The titles – created by designer Kyle Cooper, who is also responsible for the opening credits of American Horror Story and Home Alone – are an absolute masterpiece: they are considered to be some of the best ever created and one of the most important innovations in design in the 1990s, in part due to the way they combine analogue and digital technology.įrom a cinematic point of view, the opening titles of Se7en do something particularly interesting: they take the spectator into the mysterious mind of the serial killer a long time before he actually makes an appearance in the film, using an excruciating collage of old anatomy books, obsessive pages from a diary and macabre images, with a fleeting and disturbing font catapulted on top. The same characteristics can be seen in its famous title sequence. The film came out in 1995, and is one of David Fincher’s darkest and most anxiety-inducing creations, which developed a cult following in the 1990s. Se7en is a dark, psychological thriller, in which the two detective lead characters – the young, impetuous Brad Pitt and the more reflective Morgan Freeman – try to stop a macabre string of crimes, all linked by the same, unsettling leitmotif: the seven deadly sins. With this in mind, today we’re going to take a look behind the scenes of David Fincher’s titles, describing the director’s innovative techniques and typographic choices and the talented designers he worked with. And he also deserves credit for creating a film on Facebook and its creator before the social network became so deeply intertwined in our lives and our society.Īs well as being famous for his meticulous approach and the close relationships he builds with actors on set, David Fincher has also been praised over the years for a very specific reason: bringing the opening credits back into the limelight.Įnormous, minimalist, post-punk, 3D, eye-wateringly expensive, analogue, digital and macabre: someone once described David Fincher’s collection of opening credits as representing a genuine renaissance of this form of graphic and typographic design in cinema. He is the man behind two of the films that made the biggest impression on Generation X: the gloomy Se7en and the subversive Fight Club. David Fincher is undoubtedly one of Hollywood’s most versatile directors of recent decades, creating films that are simultaneously mainstream and anarchic, iconic and grotesque. ![]()
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